Local Search Engine Opitmization (Local SEO)
Why is Local SEO Important For Your Small Business?
SEO. You have heard the term, but still are not really sure how it can help your business be more profitable. You know your competitors are showing up for relevant search phrases and you are losing business because your prospective customers can’t find you. The goal of local SEO is higher search engine rankings while increasing website traffic. Here’s how it works:
SEO is an acronym for Search Engine Optimization, the process of improving the number of visitors and number of sales to your web site using “natural” (”organic”) search results, which are free when people click on them, unlike. PPC Management where you have to pay for each click your ad receives. If you have searched for anything on the web before, you know that you first type in a descriptive phrase for a product or service, then a page appears showing you the websites that match that phrase. Generally speaking, the higher a website “ranks,” the more visitors will go to that website
Local search engine optimization (Local SEO), is just SEO with a local twist. Instead of targeting very broad phrases, local SEO focuses on geographically relevant phrases related to your small business and it’s location. This means more targeted traffic at a lower cost.
How Does Local SEO Help Your Small Business?
Local search engine optimization will make it easier for prospects in your community to be able to find your products and services. This may sound easy, but the steps for getting there entail a complex mix of sophisticated strategies. This is where Localize Internet Marketing really excels. We use some of the most cutting-edge techniques to achieve maximum success, but all of our methods are both ethical and industry-accepted. Some of these techniques include:
+ In-Depth Keyword Research
+ Link Building
+ Article Marketing and Blogging
+ and more!
Targeted Keyword Research
Without the right tools getting attention for your website can be a daunting, frustrating task. Targeted keywords, chosen wisely and used correctly, can help you compete on a level playing field with companies much larger and with a lot more money than you. Without the correct keywords, your customers will not be able to find you on the Internet, even with a fabulous website and a superior product.
Briefly, keyword research work like this: Let’s say you sell mountain bikes in Las Vegas, NV. Instead of targeting terms like bicycle shop, mountain bikes, or other very general terms, we help you find the keywords that your local customers are using to find businesses like yours. Some examples of these would be “Las Vegas Mountain Bike Store” or “Mountain Bike Store in Las Vegas, NV”. By using geographical modifiers on your website, it allows you to target your local customer base much easier, and ultimately saves you time and money.
We use industry-leading tools to identify not only what keywords your customers are using to search for businesses like yours, but also what keywords your competition is using to attract customers that you might have never thought of. This eliminates the need for months and month of testing, because your competition has already done most of it for you!
Link building is one of the most important aspects of any local SEO campaign. In general, the more links you have pointing to your website, the higher you are going to rank. This is not always the case, and there are other aspects the heavily influence your search engine rankings, but acquiring relevant, high-quality links is extremely important.
All link building is not created equal. It takes links from highly relevant “authority” sites to move you up the local search rankings. Not only do these links need to be highly relevant, they also need to appear natural. Purchasing a package for 5,000 links for $99 does not look natural at all, and can end up doing more harm than good.
Article Marketing and Blogging
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Search engines love fresh content. Article marketing and blogging can constantly provide the search engines with new information. Not only that, but these strategies also offer an added bonus - readers can enjoy valuable and accurate information on the topics that grab their interests. Your customers are looking for information about their business. Give them what they want!